Online video has quickly become an indispensable marketing tool for companies of all kinds. But, many real estate agents (and agents) are leaving money on the table rather than utilizing video in their advertising. This presents an amazing chance for you to measure, grab a camera, and also differentiate yourself.

Let's take a peek at 15 key video marketing ideas for real estate agents.

1) Interview Videos

Referrals are essential to building a solid client base. One approach to grow not only your property community but also generate new prospects is through filming short testimonial interviews.
Odds are you've worked with lots of respected buyers or sellers in the past, or even colleagues in the real estate industry (i.e. mortgage lenders, home inspectors, attorneys, etc) that can offer a first person view into how great it is to work together with you.

2) Informational Videos

(Created by Elevated Conversions)

Real estate marketing is all about providing value to buyers and sellers. And one way to provide more value and impress your customers is by creating short, educational videos on common real estate topics and queries.

These short, video snippets allow viewers learn at their own speed and expand your reach to a much broader audience through social networking.

You will build a reputation as an exceptionally helpful, knowledgeable property resource, and the extra effort will yield dividends.

3) Local Business Review Videos

(Created by Elevated Conversions)

When you purchase a house, you're not only buying the property, you're purchasing the neighborhood.

Before making a purchase, house buyers want to know what the neighborhood is like. What are the best lunch spots? Where are the best places to find a cup of java? Why is this community unique? Give potential home buyers a sense of their upcoming neighborhood with a series of brief videos of reviews of local businesses and other community characteristics.

The goal here is not to directly market your real estate brand, but to provide a valuable resource to your clients. Additionally, local small business owners are going to love the free publicity.

4) Live Stream

One of the newest trends in video marketing right now is live-streaming.

Live-streaming lets you communicate via video with home sellers and buyers in real time. It is the perfect venue for engaging with a broad audience over the web. Conduct a virtual open house. Prove your out-of-town buyers the area. The possibilities are endless.

Not only is live-streaming an effective video marketing tool, it is really easy to accomplish. Popular live-streaming apps like Periscope (available on Google Play along with the App Store), Meerkat (available on Google Play along with the App Store), along with Facebook Live, allow you to easily broadcast your live-streaming video on social media, raising your reach.

5) Listing Videos

(Created by Elevated Conversions)

Listing videos are the bread and butter of property video marketing. Showing off the listings you reflect within an appealing and engaging movie is an effective method to draw new leads.

You've got all you need to create your customized listing video at the palm of your hands. Most smartphone cameras can take quite high quality photo and video. Combine this with free editing apps and easy-upload capabilities, and you have a high quality video marketing machine at your fingertips.

When creating your listing video, think of what makes this house unique or especially appealing. And do not be afraid to mix it up. Add a combination of video clips, still photographs, and voice narration to keep your audience engaged.

With a visual tour advertising software such as Paradym, it's possible to automatically create visual tour list videos and post them to social websites by simply listing them for your MLS.

6) Agent/Office Promo Videos

Think about what makes you stand out as a realtor. As a agent, think about what makes your office, your employees, and your culture stick out. Pinpoint your real estate speciality in a short agent/office promo video. If you have won an award, tout it. If you are great at discovering flipping opportunities for investors, talk about it. If you have a special company culture, then highlight it.

Don't simply tell home buyers what sets you apart from the contest, show them having an engaging promotional video.

7) “About Me”/Agent Profile Videos

The awesome thing about video interviews is that it enables home sellers and buyers to get to know the person behind the screen. People today want to work with real men and women.

Your prospective clients will feel like they know you, just from viewing your “About Me” video.

8) Neighborhood Videos

(Created by Elevated Conversions)

The mantra is true: location is everything. Home buyers are equally as interested in the surrounding area as they are in the property.

Sell home buyers on their upcoming neighborhood with a fast video tour of neighborhood hot spots and beautiful scenery. If it is possible, add a few testimonials on why this area is the ideal area for new homeowners.

9) Community Events Videos

(Created by Elevated Conversions)

Along the lines of the neighborhood videos, you can even capture special community events (believe parades, annual parties and distinctive traditions) with a short video. Share it on social media and tag anybody in the movie. People who were not there will be thankful you revealed them, and those that were will want to observe the event from your unique perspective.

Happy, satisfied customers are the top advertisers to your property brand.

Obviously, you can't force a client to give you a testimonial. However, if you had a excellent working relationship and the customer was happy with the result, a quick, authentic testimonial video can go a long way.

11) “How-to” Videos

Another way to share educational tools and bestow some of your property know-how is with a fast “how-to” video. These videos are perfect for sharing your own personal tricks and advice on some of the complex subjects in real estate (think “how-to pick a real estate agent,” “how-to read a review report” and “what to do if your appraisal comes non”).

Quick tip: to boost your rank in search engine results pages (SERPs), be sure to include the phrase “how-to” on your video name.

12) Housing Market Updates Videos

(Created by Elevated Conversions)

Most likely, your real estate customers and prospects have only a vague notion of what the current housing market looks like. So, help them out by providing updated videos on the current housing market standing. They'll appreciate the additional effort.

13) Humorous Videos

Does humor come naturally to you? If performed well, a funny video will make you more relatable, and–whether it moves viral–expose your brand to a much wider audience.

Notice: There just aren't that many folks using comedy as a marketing strategy in real estate. Just make certain it matches with your character, business culture, and brand identity.

14) Instagram & Snapchat Videos

Let's face it, Millennials are all coming. Along with the agents that will connect with this growing market the best are the ones that make an effort to figure out social media. Instagram, Snapchat, Vine (among others) are excellent, emerging platforms to showcase your nature and distinguish yourself.

Go where your customers are.
Keep in mind, the objective isn't to only use every social media platform out there. That might be impractical, ineffective, and a huge waste of time. The purpose is to identify where your customers (or desired clients) spend their time online, and meet them there. Spend some time exploring these different social websites, and you will get an advantage over a number of different agents fighting for the exact same enterprise.

15) Year-in-Review Videos

A fantastic way to wrap up the season is using a “year-in-review” agent or office video highlighting your major accomplishments of the year. Show a slideshow of all the homes you have sold, all the people you've made joyful, the events you have sponsored. Be creative, have fun with it, and require a while to thank your customers who have made your year so profitable.

There are several Benefits to using video in real estate advertising:

Ready to get your property video marketing game going? Try out these 15 movie ideas and watch your social media participation, your guide count, and your own personal brand grow.

  • Do you have more questions now? If so, we'd love to help!