Context to the Audit + Analysis

A friend of mine and business partner is running some AdWords campaigns for a local business. He is doing a great job at it.


However, I wanted to see just how great...and match that up with their sales data, and formulate both an audit of what they are doing right now, and an action plan for what they could be doing after some analysis.

Cleaning up the data in Power Query

Image

Google Sheets Housing the Data for Data Studio

Image

Breakdown of the Google Stack


This is the only way we deploy code on websites. There are very few circumstances where we will work with a client if they aren't using Google Tag Manager.

It's the objectively smartest way to work now-a-days, and its the most powerful tool Google makes.

We just this to do many things, create events for pages with forms that didn't have the URL changing, turn those events into goals in Google Analytics, QA and check all the code, events, etc across the site. Fire any additional pixels for remarketing, like Facebook (and we even setup automated remarketing with FB thanks the power of GTM).

The Dashboard Run-Down


Image
Image
Image

Image

Image

Image

Actionable Next Steps

We don't do all this work to make a pretty dashboard. It needs to be actionable!

This is why we customized it for their business, in order to gain useful truths and actionable next steps.

Image
Image

Ready to Elevate Your Measurements?

Start the conversation now, EC only takes on select and limited clients.

Let's Talk

Skills

Share this Project